Cash For Clunkers Dealer Program
Please complete the form to become a certified dealer if:
- you are interested in getting a price quote
- you’re a dealer that wants to learn about our complete communication campaign to educate consumers in your market about your Cash for Clunkers program
- you’re interested in utilizing the www.clunkerlist.com to identify likely candidates for the governments CARS program
- you’re a manufacturer or dealer that is interested in creating a Cash For Clunkers program that provides discount incentives for consumers to upgrade into a more fuel efficient vehicle
CLUNKER LIST
The clunker list has been created to identify consumers and vehicles that have a higher probability of qualifying for the governments program. This list does not guarantee any qualifications. To learn more about the clunker list visit www.ClunkerList.com
In addition to identifying consumers who own vehicles that qualify, we have identified a second list that identifies consumers who have a higher probability of being able to afford to buy and finance a vehicle
The list has been compiled by multiple databases based on 2 categories:
- Clunker List – this is focused on “vehicles that qualify”. This is defined by vehicles that have a higher probability of meeting the C.A.R.S. Program requirements. (owned and registered for 1 year, appropriate MPG by vehicle category, 25 years old or less etc)
- Qualified Clunker List – this adds a filter to the “Clunker List” that qualifies the customer and the car, rather than just the car. This list also considers income level, geographical data and related trends, purchase history, repos ect
To educate the public on the program it is critically important to start by identifying a list of people who have a higher probability of qualifying based on the public vehicle data and consumer data available. Here is a summary of two different communication strategies and their potential outcomes.
The dealers that attempt consumers that may not qualify could face these problems:
- Unqualified consumers will flood into their dealership
- Unqualified consumers could blame dealers for their inability to get the consumer financing and it hurts their local brand
- Unqualified customers may clog the organizations infrastructure which would distract their personnel from qualified customers, which could hurt sales
- Retailers who do not target will likely spend a lot of money using mass marketing which costs more and attracts less qualified consumers
The dealers that target the customers and the vehicles that have a higher probability of qualifying:
- Qualified consumers will be able to purchase a vehicle and be very satisfied
- Consumers will associate positive experience with the dealer
- Consumers who benefit from program will tell their friends and enhance the dealers local brand, customer satisfaction, referrals and loyalty
- They can spend less money to attract more qualified consumers who have a higher conversion rate